Understanding when to use different social media tags

Many are confused as to when and where to use the social media tags, and as a result its used interchangeably. By doing this, one reduces the effectiveness of achieving the purpose of these tags on social media conversations.

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Twitter being the father of the hashtags has open the floodgates for other social media sites to make use of this very effective communication symbol. So why the confusion between # tags and @ tags? Its simple to understand when and where to use them. When updating your social media feeds and you referring to a person(s) or a topic(s), use the @ tag. When communicating about a specific topic(s) use # tags.

Lets explain this in a bit more detail. When using @ tags (@SarahAdams), this signifies that you including someone in a conversation and want them to get involved in the discussion, or giving them an indication about something that might interest them. Using # tags indicates that you want to get involved in a larger and trending conversation or topic, examples – engaging in a digital marketing topic (#DigitalMarketing) or if you attending an event at the CTICC in Cape Town (#DesignIndaba). Finally, you may use both tags when speaking about someone/group and a particular topic, example – @topshop collaborates with UK top model @CaraDelevingne for their Spring/Summer 2016 Campaign #Topshop #CaraDelevinge.

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Which social media platforms may I use # tags or @ tags, or both to communicate effectively?
– Facebook – allowed to use both # tags and @ tags in comments, sharing and updating statuses.
– Twitter – allowed to use both # tags and @ tags when tweeting, quoting and direct messaging.
– Instagram – allowed to use both # tags and @ tags when sharing images, commenting and reposting.
– Pinterest – allowed to use @ tags to tag other Pinners or commenting. Allowed to use # tags, however they are not very useful due to platform limitations.
– Google+ – allowed to use both # tags and @ tags for updates and commenting, alternatively you using use the + symbol instead of the @ tag.
– LinkedIn – allowed to use @ tags and NOT # tags.

image:
©psdgraphics ©topshop
source:
©SocialMediaToday

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