As much as the Internet transformed the way in which marketers engaged with their target market, mobile marketing, and the emergence of smart phones have added a new dimension to the online arena.
With approximately 40 million active SIM cards in South Africa, cell phones have surpassed traditional mediums such as television, radio and the Internet as the most dominant communication platform. With this in mind, mobile marketing offers marketers a cost-effective and traceable channel to communicate to a broad audience.
Whether by SMS, MMS, video, or Bluetooth, mobile marketing will continue to play a greater role in holistic marketing campaigns going forward.