A Mobile website, or mobi-site, can be described as a trimmed down version of a website, which is specifically designed to be viewed on a cell phone or PDA.
The emergence of internet enabled handsets, and their continuing availability to the general public, has resulted in a shift in the way in which user access the internet. More and more users have gained access (albeit limited access), to the World Wide Web, opening an additional channel through which marketers can access their target audience.
Mobi-sites allow users who do not have access to the internet via a desktop, the means to browse, and engage with online content.