Foschini were looking for a fresh and interactive campaign to display their latest summer trends. Techsys Digital developed a responsive and animated JQuery catalogue that is accessible via desktop, mobile and ipads/tablets. The objective of this campaign was to incentivise user interaction with the catalogue via “Get the Look” popups, useful summer tips and video streaming via YouTube. The results have been very positive to date with around 1 million page views and over 25 000 visitors within the first two weeks after launch. This catalogue will be available until February 2013.
