Back to archives

Tonightlife Mobi Site









Tonightlife Mobi Site

A mobi site was developed for Smirnoff Namibia to increase top of mind awareness amongst the 18-24 year old consumer segment. The mobi site was driven by peel off labels on the 300ml product, encouraging consumers to register on the mobi site to be the first to hear about Smirnoff’s upcoming parties. The mobi site allowed users to sign in using Facebook Connect, meaning their profile picture could be pulled across to the site too. Here they could view snapshots from the Smirnoff party, and information about the central competition which afforded users the opportunity to win a trip to Cape Town with three friends. Furthermore, the site boasts a sleek fly out navigation menu, responsive design, extensive personalisation and SMS integration. Smirnoff consumers whole heartedly embraced the new mobi site which ran from the 18th December 2012 until the 16th March 2013. Photo sharing and interaction figures far exceeded brand expectations.

view live
We are here to help you.
Please select the service you're interested in.

Tell us about yourself.

Please fill in your name. (min 2 letters)
Please fill in your email.
Please fill in your contact number.
{{errorMessages}}

Thank you for getting in touch!

Our team will get back to you as soon as we can with the information you need.