Techsys and Sterns enjoyed a hearty response to the Sterns Loves campaign launched at the end of August ’12 which boasted the new Sterns logo and branding. The campaign showcased five product categories over five weeks, namely Diamonds, Colour, Silver, Gold and Chété. A catalogue (showcased on the website home page) offered consumers the opportunity to ‘heart’ a category to stand to win an item from it, with reasons why Sterns Loves each. In addition to the interactive, jquery catalogue (accessible via mobile and tablets), the Sterns website banner showcased the weekly themes, which were re-iterated with promoted Facebook posts. There was also an emailer sent to the Stern’s database promoting the catalogue. The campaign enjoyed 17 000 interactions with the catalogue and competition over the course of the five weeks.
