TFG Mobile wished to create consumer awareness around product offerings in the retail technology space by directing users to a convenient online catalogue and easy access to the brand website.
The products range from mobile phones to accessories, airtime and data packages, tablet devices and notebook PCs and the Hi Direct “direct to your door” order and delivery service available to TFG Account holders.
Mailer design focused on the catalogue as the primary imagery/action point but directing traffic to the website was also a feature. The primary objectives of the mailer was to drive product awareness and grow the brand’s database.
Additional mechanics include directing traffic to a monthly competition which is related to each edition of the catalogue and a “featured product” to draw attention to new/interesting products.
