With the speed at which technology is evolving, coupled with the increased demand for innovation and creativity, 2015 offers many prospects and exciting opportunities for the digital world. Nearly every aspect of our lives incorporates the use and integration of digital tools and functions – on a day-to-day basis.… Continue Reading
Most people will agree that the Windows 8 and 8.1 operating system was probably among one of Microsoft’s most divisive versions ever. Melding together a traditional “desktop” user experience (most of us are familiar with going all the way back to Windows 95 and more recently until the incredibly popular Windows 7) with a “mobile” experience Microsoft refers to as “Modern UI” (commonly known as “Metro”).… Continue Reading
If we only had a handful of big social networks out there, the task of social media managers would be easier. However, the digital scene has been diffusing, especially over the last couple of months. Big changes are occurring for the likes of Twitter, Facebook, Instagram and more.… Continue Reading
A great creative starts with a great idea that can be executed in such a way that it serves the purpose that its designed for. These peoples are often referred to as conceptual thinkers. They typically strive for a sense of uniqueness in the work we produce – be a website, web application poster, film, or dance routine.… Continue Reading
Search engine optimisation is a practice riddled with rumors, technicality and algorithms which hold no guarantee and if you are not actively working to stay ahead of the SEO rat race your hard work seems to dissolve into the internet abyss.… Continue Reading
Account management is no easy feat – you have to juggle tasks, work with a large team and keep your clients happy. Here are three core characteristics which I believe makes a great AM.
There are lots of reasons why account managers need to be proactive, namely:
- Your client is very busy
- Your client doesn’t have the time to come up with strategy and creative ideas for their brand
- Your client relies on you as the source of strategy and creative thinking
There are various tactics which I find promote being proactive, namely: –
- Set aside time in your day and dedicate it to brainstorming ideas for your client.
A great brief is the start of a great campaign. It also ensures you get the most out of your agency, and ensures that your expectations are clearly communicated and understood – minimizing any confusion at a later stage.
Tell Me More, Tell Me More
There is no such thing as a brief which is too comprehensive.… Continue Reading
Clients and agencies alike have the challenge of strategic planning their digital marketing activities for the year. Whilst the new year always lends itself to coming up with all kinds of great ideas, the difficulty is often the execution. To aid with this, I would strongly recommend that such a session is imperative at least once a quarter.… Continue Reading
This time last year, almost to the day, I started my career in the digital marketing industry. I joined Techsys straight out of University, with little to no coding experience under my belt. I was taken on as a Quality Assurer and through this role I have learnt a lot about what goes into building the web platforms that most people take for granted.… Continue Reading