Think facial recognition is futuristic? Think again. Born from a creative brainstorm around how to drive excitement around The Foschini Group’s Black Friday promotion, Techsys was up for the challenge. We conceptualized the idea - “Show us how amped up you are for Black Friday and be rewarded by Rewards & More!” in which our emotion API would analyse uploaded selfies and award users a score based on their happiness levels.
To encourage people to pledge to be active for 30 minutes a day for thirty days, while also sharing their experience online in order to create a community of support and encouragement, the solution was a mobile site where people could take a fitness pledge with the incentive of winning.