Techsys-2015-Digital_Marketing-Trend-Prediction

Sterns Valentines

Touching on the more emotional side of Love, Sterns latest Valentines campaign engages with audiences in the universal language via social media.

A Facebook orientated campaign whereby Sterns fans can upload a picture of themselves together with their loved ones. Once they have chosen their image the love birds can apply one of various filters to it, save it and enter their details in order to stand a chance of winning a HIS&HERS Tempo watch set and R1500 Sterns gift card (Fun, Right?)

Techsys Digital jumped at the opportunity to express their softer side by creating a user-friendly Facebook application to do just that – Giving Sterns the right tool to communicate with their fans through active engagement. This innovative competition got us all in touch with our feelings. Objective achieved!

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