Bokomo wanted to recreate its online web space to be more engaging, drive more awareness and create a dedicated space for each of its sub-brands. The key objectives for the main site were to drive awareness of the Bokomo range, allow social media access and sharable content and enable Bokomo to house campaigns.
Techsys created a sleek new site that is more engaging, optimised and runs smoothly. The Umbraco-built site hosts an interactive homepage that teaches users about the Bokomo sub-brands and products, users can view, download or share a recipe and users can view the latest promos and competitions. Through the new site, the Bokomo team can enjoy real-time reporting and SEO-friendly updates.
Since launching the new Bokomo site saw an increase in average session durations of 206.05%. Returning users increased from 8% to 19.8%.