Windhoek Lager had an objective to gain likes for their popular Facebook page as well as gain consumer data while at their Jazz Festival.
Techsys was tasked with creating an iPad application where consumers would submit their mobile numbers in order to trigger a SMS to their phone.
The SMS included a link to the mobi site where consumers could go and connect with Facebook and “Like” the Windhoek Lager fan page. Fans needed to like to brand page in order to qualify for a free beer at the festival.
Once the process was completed, fans would be given a unique code which they would use in order to redeem their free beer at the festival!