a facebook application for digital engagement

Lucky Star’s ‘Unleash Your Inner Foodie’ Facebook application challenges fans to submit their favourite recipes which contain Lucky Star tinned fish products. The best recipes stand to win a weekly prize comprising of a R500 Yuppie Chef gift voucher and a Lucky Star hamper.

Other consumers are able to view the submissions in a ‘recipes’ gallery which showcases a multitude of serving suggestions. The application thus highlights the extent of Lucky Star’s product range as well as the versatility of the products, all whilst innovatively integrating social media .