When popular seafood restaurant John Dory’s approached Techsys Digital to create their new website, the brief was to serve their consumers a site as fresh as their food. Techsys and partner agency 99 Cents aligned to give the much-loved chain a state-of-the-art website, conceived from start to finish with the consumer in mind.
The new site needed to align with the updated brand messaging in terms of design and copy. A premium aesthetic was developed and rolled out in every sphere of the site to powerfully communicate the quality that the brand stands for.
Good looks are impressive, but customer-centric functionality is the clincher. The new downloadable menu means consumers can peruse the menu at their leisure and on their phone. The order-on-line functionality empowers consumers to save time by placing an order ahead of their arrival. Finding the nearest John Dory’s couldn’t be easier thanks to the “Find a Restaurant” feature that uses online maps to give consumers directions.
User-generated reviews are a trusted indicator of restaurant quality, and these are integrated seamlessly into the new site to help consumers make their choice. Should consumers need assistance finding any further information on the site, the advanced search functionality will lead them to the content they desire, including handy FAQ’s.
The John Dory’s brand team is thrilled with the outcome, particularly since the easy-to-use Content Management System (CMS) means they can effortlessly update their site to keep it fresh. Brand Manager Donna Meiring says: “Our new, fresh and beautifully designed website is truly a representation of our brand promise and our commitment towards the Ocean and its bounty that we are so reliant on. We are proud that our seafood is sustainably sourced”.
Check out the live site now to sea for yourself: www.johndory.co.za