When Windhoek Lager partnered with Ivory Coast soccer legend Didier Drogba, the embodiment of African success, they needed a slick responsive site to drive the affiliation home.
Techsys designed an innovative solution which involved sending a bulk SMS to the Windhoek databases which linked through to this specially built responsive site platform to enrich consumer data on eCRM platform Brandtribe.
Furthermore, it allowed consumers to interact with an embedded Youtube video - their latest advert featuring the soccer legend himself – produced by the talented team at The Jupiter Drawing room. Consumers were able to win awesome prizes by answering a question about the advert.
The fully responsive site meant that the video gleaned in excess of 6 000 additional views, as well as capturing the data of interested consumers.