The Windhoek Oppikoppi tablet application was designed to reward the “heroes” who had what it took to “survive” the Oppikoppi music festival.
The contestants needed to be die-hard and they needed to be dedicated – if they could prove their commitment to the cause, then a fitting reward would be given; tickets to the festival and grand prize experiences!
Consumers needed to submit a picture and elaborate on a festival experience in South Africa to appear on the “Legends Wall”. They're all Heroes in our eyes.