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Takealot Blue Dot Sale AR Game Filter

Takealot Blue Dot

Takealot Blue Dot Sale AR Game Filter

Wanting to build on the success of the previous year’s Blue Dot Sale, Takealot wanted to create a memorable, interactive experience that would resonate with Instagram and TikTok users. In response, we created the Takealot “Catch a Deal” AR gaming filter, where users could catch wrapped products and avoid black dots within a set timeframe. In just one week, the game garnered more than 270 000 views.

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