Takealot Blue Dot Sale AR Game Filter

Introduction
Building on the roaring success of the previous year’s Blue Dot Sale, Takealot wanted to take things up a notch. The goal? Create a memorable, interactive experience that would captivate Instagram and TikTok users.

Enter the Takealot “Catch a Deal” AR gaming filter!

The Challenge
Takealot needed a fresh, engaging way to connect with their audience and drive excitement for the Blue Dot Sale.

The solution had to be fun, interactive, and shareable to maximize reach and impact on social media.

The Solution: "Catch a Deal" AR Game

We developed the “Catch a Deal” AR gaming filter, an immersive experience where users catch wrapped products while avoiding pesky black dots, all within a set timeframe.

The game was designed to be intuitive and thrilling, appealing to a broad audience on Instagram and TikTok.

Execution
With vibrant graphics and an easy-to-play format, the “Catch a Deal” AR filter quickly grabbed attention.

Users could engage with the game directly through their social media platforms, making it easy to share and challenge friends, adding a viral component to the campaign.

Results
The results were nothing short of spectacular. In just one week, the “Catch a Deal” game filter garnered over 270,000 views.

The campaign not only boosted engagement but also significantly enhanced brand visibility during the Blue Dot Sale period.

Conclusion
The Takealot “Catch a Deal” AR game filter proved to be a fun, interactive hit, driving massive engagement and brand awareness.

By tapping into the playful nature of social media users, Takealot successfully created a buzz that resonated well beyond the sale period.