Sterns 25% off diamonds campaign is the brand’s biggest promotional period throughout the year, and as such strives to actively engage as many users as with the campaign, for maximum exposure to the wide variety of stunning yet affordable diamond jewellery on offer.
The campaign is displayed prominently on the Sterns website with two major components – namely, the catalogue which showcases the wide variety of products, and a Design a Ring competition. Both aspects are strongly supported by Facebook Pay per Click (PPC) advertising.
The landing page of the website features an opulent display of falling diamonds, in an effort to make users feel special and to entice them to view the diamond catalogue where they will be spoilt for choice. The catalogue affords users the option to download or share it with friends, as well as sign up to the Sterns newsletter.
The opportunity to design your own ring underscores that consumers are very much a part of the Sterns brand. They are welcomed to use their imagination to design exactly what they desire, and even stand to win their creation! The ring is customisable down to the metal, weight and carat; and once selected, displays a preview to the user.