Techsys Digital helped Sterns conceptualize and create a viral campaign around the Mother’s Day period, a retail period which is synonymous with gifting.
The Sterns website featured a homepage banner leading consumers to the campaign which captured their details and then quizzed them about their mothers’ personality.
Based on their selections, users were provided with jewellery gifting suggestions – namely, Infinity themed jewellery, Rose-Gold pieces or ever classic pearls. They were then able to share the campaign with their friends on Facebook or refer a friend via email.
