Iconic South African brand Ceres wanted a website to communicate the expertise and origin of the much-loved brand. The challenge was how to achieve this while crafting a site that could be multinational, multilingual and support regional content variation.
Techsys Digital suggested building Ceres’ new site from the ground up to ensure that it could be highly interactive and fully mobile responsive. Extensive research was conducted to identify best practice in the category for functionality, design, sophistication and interactivity. From these references, Techsys and Ceres closely aligned on the direction for the site.
A phased approach was determined to be the ideal way to roll out the various regional and linguistic variations of the site.
In the first phase the global, South African and Trade sites (the distributors’ portal) were built. Next, the sites for key SADC countries were produced, and finally the roll-out plan extends to additional individual country websites.
The first three sites have been exceptionally well-received by Ceres and parent company Pioneer Group. The source of delight for the client is that all requirements were met and often exceeded, as the agility and flexibility of the Techsys team meant that many new unique features that were proposed throughout the course of the project could be incorporated.