To reflect Mazda’s premium status, the new website features a premiumised, contemporary look and feel. Large-form imagery and video content works to encourage an immersive and interactive experience. By crafting a customer-centric user journey, Techsys aimed to deliver the best possible experience online.
Techsys Digital suggested building Ceres’ new site from the ground up to ensure that it could be highly interactive and fully mobile responsive. The challenge was how to achieve this while crafting a site that could be multinational, multilingual and support regional content variation.